Psychological effects of speed dating

The modern world provides two new ways to find love — online matchmaking and speed dating.In the last few years, these methods have moved from a last resort for the loveless to a more accepted way for millions to try to meet their mates.For online daters, this means that a very detailed profile might attract fewer, but more compatible suitors (Norton et al., 2007).Research has also revealed gender differences in both preference and messaging behavior on online dating sites.In one study, knowing more information about a potential date generally led to liking them less, possibly because it called out inconsistencies and reduced opportunities to fill in the blanks with positive inferences.But, with a particularly compatible partner, more information led to more liking.However, these fixed choice descriptors allow users to triage by easily weeding out those who don’t meet their dealbreaker criteria for a partner (Fiore et al., 2008).

The speed dating psychology research explanation of this phenomena is based on evolutionary psychology: Assessing attractiveness in online dating profiles.While this has led to dates, relationships and marriages around the globe, it has also been a boon for enterprising researchers — providing huge datasets chronicling real world behavior.Psychological scientists have been studying attraction, love, and romantic relationships for decades, but online matching and speed dating have given researchers unprecedented opportunity to explore who’s attracted to whom and why.Online dating by older adults, Psychology and Aging24 Later, the participants note down whom they would like to meet again.Also, speed dating allows for exploring reciprocity effects.

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